File image of comedian MC Jessy
File image of comedian MC Jessy
File image of comedian MC Jessy

The Covid-19 pandemic has seen the media industry in Kenya seriously disrupted, forcing many mainstream stars to get creative.

Several recognizable TV and radio figures have moved to the digital sphere, targeting a new online audience with their content.

Among them are comedian Jalang'o, real name Felix Odiwuor, who found success with his Bonga na Jalas show after leaving Milele FM.

Betty Kyallo, formerly of K24, has also quickly racked up hundreds of thousands of subscribers thanks to her web series Betty Kyallo Lately.

Comedian MC Jesse is the latest to add to the long list, recently launching a show titled Jesse Junction.

Many know MC Jesse as host of the defunct Churchill Raw, a common figure on Churchill Show and Laugh Industry alongside Daniel 'Churchill' Ndambuki.

He takes his talents online with the show set in his home.

It includes comedic anecdotes told in his trademark style on various topics.

Jesse has also been seeking out high-profile interviews; with Bahati, Maureen Waititu and Ezekiel Mutua among those who have appeared on the show so far.

While its still in its early days, it has attracted mixed reactions from viewers.

Some find it funny and a welcome addition to their Covid-19 watchlist, while others consider it a nauseating, tired concept.

Judging from the first few episodes, Jesse still seems to be figuring out what works for his audience.

One thing for sure, however, is that you should expect more content from him and others looking to adapt to the new normal even when it comes to content.